Ramani

Africa’s consumer packaged goods (CPG) supply chain is broken because of a lack of data transparency and financial infrastructure. Ten million mom-and-pop shops serve 80% of the $900 billion African Fast Moving Consumer Goods (FMCG) retail market, comprising of low-cost products with a short shelf life that are constantly in high demand. These mom-and-pop shops are serviced by an extensive network of Micro Distribution Centers (MDC), with the average MDC servicing 250-500 micro retailers within a 2-3 mile radius.

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Due to the geographical distribution of more than one billion consumers across the continent, this creates an operational, logistical, and financial nightmare for large multinational brands looking to do business on the continent. Ramani streamlines the experience for major brands, micro distribution centers, and micro retailers by providing supply chain management software with vertically integrated access to working capital.