Kithward

Aging parents and adult children lack a trusted go-to for services and products through the aging developmental cycle. Kithward co-pilots the journey for adult children and their parents to empower consumers, starting at retirement. Aging is a category few are experts in today, but is a rapidly growing industry. 56 million people are above the age of 65+ while other age segments hold steady, 15 metros account for 70% of the residential market for retirees and seniors in the US, and $243 billion is the downsizing TAM in the US and will expand to $718 billion by 2050.